COKO stands for CO2 and for consumer decision ("Konsumentscheidung"). The bold < stands for reduce.
At COKO we calculate CO2 emissions in the value chain of fashion products. The COKO app enables customers to do their part for environmental projtection with just one click. We transparently show what happens with the voluntarily made environmental contribution and inform you through our channels how you consume more consciously and which sustainability strategies you can use when shopping.

The goal is to reduce CO2 emissions in fashion e-commerce and to create a society that consumes more consciously, fairly and sustainably, relying on education, transparency and simplicity.

We create added value for the online shop, for online shoppers and for the environment.
1. The online shop receives an overview of the CO2 emissions of its articles. Based on the information, measures can be taken to adapt the value chain and thus reduce emissions.
2. The shoppers receive transparency and access to information that they may not have been aware of before.
3. The environment benefits thanks to a wide variety of sustainable environmental protection projects, as shoppers have the opportunity to donate a voluntary environmental contribution, which is used to support the projects.

We are happy that there is now a good selection of providers who are following a similar model to ours. Only together can we preserve and protect our planet and the more we help, the better it is for all of us. However, what distinguishes us is:
1. The focus on the textile industry. In our opinion, this industry is a major contributor to climate change.
2. Our incentive to create real transparency about the environmental impact for this industry. Only with this focus can we collect valid information about the sometimes very branched delivery routes and present these to consumers and dealers.
3. We offer our customers a very diverse project portfolio, so that everyone can find a suitable environmental protection project that is worth supporting. The environmental contribution is also assessed at a higher CO2 price than other providers - have a look at the next question.

With these three points we make the difference to similar providers and thus COKO the best partner for your fashion store.

We answer this question with a counter-question: What is it worth to you to protect our planet and to fight climate change successfully? Is that 10 euros / 25 euros or even more euros for a ton of CO2? You can philosophize for hours about this question, which we did. We are of the opinion that the CO2 prices that are currently being paid on the private and public market are set far too low.
At COKO, we are guided by the “true environmental costs”, which have been scientifically elaborated by the Federal Environment Agency in their study “Methodological Convention 3.1 for Determining Environmental Costs Cost Rates: Status 12/2020”. For the year 2021 that is 197 euros per ton of CO2. Global warming is happening now. The longer we wait or the slower we fight them, the greater the negative effects this will have on our and every subsequent life.

In order to be able to cover the costs of our mission, we take an additional 15% commission on the Environmental contribution. Then the statutory value added tax is added to the voluntary environmental protection contribution.